The Road to Oz has finally reached 10,000 likes on Cuusoo! The project was created by JeremiahKC who has spent countless hours working and promoting this stunning LEGO concept! The idea will now go into review stage and hopefully we’ll receive more positive news in the coming months on the this concept as it makes it’s way towards reality! What do you think about this Cuusoo idea, will you buy it?
Official statement from LEGO:
The road to OZ might be fraught with peril, but for you the road to 10,000 supporters was a breeze! It’s easy to see why Wizard of Oz fans fell in love with the way you captured such a beloved story in LEGO bricks. Nicely done!
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in September
This project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.
The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the “Road to Oz” concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team