Purdue Pete hits 10,000 likes
Official statement from LEGO:
Boiler up! Wow, did the supporters for this project ever roll in quickly. You’ve made a very nice sculpture of Purdue Pete, and as your fellow classmates and alumni have shown, it looks like he’d would find a nice home on quite a number of desks and shelves!
More than anything, the success you achieved with this projects shows us what can happen when passionate, niche communities connect around a shared dream of potentially having their own LEGO product. Further it is inspiring to read your story in the Purdue Exponent about how the LEGO brick has become your artistic medium of choice.
Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in December
This project qualifies for the quarterly review beginning in December, which will also include all other projects that reach 10,000 between now and December 3. For more information about the quarterly review process, see this blog post.
The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Purdue Pete concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team