My Little Pony – Friendship is magic has been terminated

It seems LEGO Cuusoo, for the first time, has decided to terminate “My Little Pony – Friendship is magic” before it reaches 10,000 likes! The reason being, the license for “My Little Pony” is owned by Hasbro. What do you think about this act?

Official statement from LEGO:

“First and foremost, congratulations to Addam for gaining so many supporters for this very well done concept on LEGO CUUSOO. The work you have put into the concepts for potential LEGO renditions of My Little Pony figures and playsets is outstanding.

We know My Little Pony is very popular, and these concepts would make great products. Our team has done our due diligence. Since the property is owned by Hasbro we’ve decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO further. We see how enthusiastic and hopeful MLP fans are at the possibility of a LEGO line and are sorry to be the bearers of this disappointing news.

Since LEGO CUUSOO opens us to new product suggestions, naturally people will suggest concepts that aren’t a strategic fit. We are grateful for the spirit behind projects like the My Little Pony – Friendship is Magic project. It keeps us sharp and looking toward the future of the LEGO brick.”


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