Official statement from LEGO:
“Wow! We tip our hats to you for the beautiful and incredibly detailed Western Town model, and also to the persistence and teamwork of the various online LEGO fan communities that have come together to support this project. Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Jury” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.
Timing of the LEGO Review
From here forward, the LEGO Review will take place quarterly. The next review will be held starting in June and will include all projects that reach 10,000 between now and then. We’ll update the LEGO CUUSOO blog with additional details next week.
The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Modular Western Town concept. As we are consolidating the review of all pending projects into a quarterly process, the concept model that began development will be refined and revealed should the project pass review.
We will inform you of our decision, and if green-lighted, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.”
The LEGO CUUSOO Team