Official Press Release:
Today we’re introducing some updates to LEGO® CUUSOO’s Guidelines, House Rules, and Terms of Service based on things we’ve learned over the last two years. These changes will help focus the contents of your projects toward what we’re able to commercialize through LEGO CUUSOO. We’ve seen a lot of great ideas and models from you, but not everything fits what is practical or possible to make and sell.
Now that we’ve been through a few LEGO Review periods, it’s easier to decide what types of submissions work as potential sets and what kinds don’t. In order to nurture a pipeline that’s more in line with what is possible to produce, these changes narrow the scope of what we’ll consider.
The new Guidelines, House Rules, and Terms of Service clarify and refine what types of submissions we’ll consider as potential LEGO sets. Our goal is to make review decisions more quickly, which means new CUUSOO sets will get into your hands sooner.
Here are some changes we would like to highlight:
|New Guideline||What This Means|
|Brick-Based Construction Toy Projects Only||Please only create projects suggesting standard LEGO sets and not new parts, software, websites, apps, or non-LEGO brick based products (backpacks, mugs, etc).|
|One Project = One LEGO Set||Projects should only suggest single stand-alone LEGO sets, and not a series of products or a playtheme.|
|No Minifigure Series or “Battle Packs”||We no longer allow projects suggesting solely minifigures, minifigure collectibles, “battle packs,” “character packs,” etc.|
|Only Use Authentic LEGO Parts||Please do not include non-LEGO brand bricks in your projects, whether from competing brands or after-market customizers.|
|No Company Logos or Team Mascots||We no longer consider projects consisting of company, team, or organization logos or mascots.|
|Please Don’t Use Our Logos||You may not use the LEGO Logo (or represent it), or any of our other logos in a way that could imply we endorse your project. See this guide for clarification.|
CUUSOO Sets and Potential Playthemes
LEGO CUUSOO is set up to evaluate and release single LEGO set concepts that reach 10,000 supporters, and not playthemes, product ranges, or parts. The LEGO Minecraft concept proved so popular that the LEGO Group decided to release more sets as a continuation of our license agreement with MOJANG. This is really exciting because even more people will be able to celebrate their love for building, both with LEGO bricks and in the Minecraft universe!
While this naturally gives hope that your concepts could also make it to “theme status,” our team still sees future scenarios like this as incredibly rare. Nevertheless, it is a possibility, so we’ve also added Guidelines language that clearly states we don’t offer credit or compensation for any potential follow-up sets, since those are developed by us outside of LEGO CUUSOO.
New House Rules
It’s occasionally necessary to remind people of our expectations of respect, etiquette, and fair behavior, so we’re adding these two House Rules:
•Respect Privacy. You may voluntarily link to your social media accounts on your profile but please do not share your email address, phone number, or other contact details. Never share someone else’s personal details that are not readily available on their LEGO CUUSOO profile.
•One Account Per Person. LEGO CUUSOO is designed for creative people who play fairly and honestly. Secondary accounts will be removed when discovered and users who operate multiple accounts risk being permanently banned from participation. Please refrain from creating “team” or group accounts.
Guidelines, House Rules, and Terms of Service, oh my!
We refer to these a lot, but what is the difference between them? Here’s how these documents relate to each other:
Our team has learned a lot over the last two years of the LEGO CUUSOO Open Beta. We’ve browsed your great projects and ideas, and have had the privilege of evaluating those that make it into the LEGO Review. We’ve learned volumes about what’s possible to produce and what isn’t within the CUUSOO framework.
As a result of these changes, there are now many existing projects we won’t consider anymore. Many projects that no longer fit will soon be removed and their creators notified. Owners of projects that can be modified to fit the Guidelines will also be contacted. To simplify the administration of this change, projects with over 1,000 supporters will have until December 31 to make the necessary changes, and projects under 1,000 are asked to make the necessary changes before they reach 1,000 supporters.
Know that we can’t express enough how much we appreciate the passion and energy that goes into each and every one of your submissions, even if we’re not able to make them. Thanks again for enthusiastically sharing with us the things you would like to see made into future LEGO products and we’re looking forward to making more LEGO wishes come true as we grow.